And while I'm not sure I'll be spritzing Fierce this time around, it did get me thinking about fragrance's unique ability to conjure memories and evoke a poignant sense of nostalgia. With that in mind ...

Abercrombie & Fitch has shed its perfume-filled mall stores ... stripped the old moose logo from its clothes and pulled back on the Fierce fragrance in its dimly lit stores.

The first thing that hit you was the smell. Even before you made your way to the storefront, the scent of Abercrombie & Fitch’s signature cologne, FIERCE, was already wafting through the mall ...

Abercrombie & Fitch has turned itself around to become the darling of millennial women and Wall Street.

Abercrombie & Fitch shares plunged 17% Wednesday after ... of selling trendy teen clothing in dim stores that smelled of cologne. “Abercrombie’s meteoric rise in the past two years had to ...

Abercrombie & Fitch, the viral clothing retailer worn by ... and even $50 off their fan-favorite cologne, which will get you ready for your weekend shenanigans. The sale is simple: just add ...

NPR's A Martinez talks to journalist Chantal Fernandez about Abercrombie and Fitch's rebrand ... It smelled really strongly of cologne. And it wasn't surprising to have shirtless male employees ...

Horowitz put an end to the overbearing cologne sprayed inside of Abercrombie & Fitch stores. The lights were turned back on so people could see what they were buying. More inclusive marketing and ...