Abercrombie & Fitch is shedding its traditional logo-focused apparel. That logo, and the clothes it was affixed to, made the brand one of the most sought-after among teens in the past two decades.

“In the spring season we are looking to take the North American logo business to practically nothing,” Jeffries said on the call. Higher pricing at Abercrombie stores have kept customers ...

Abercrombie & Fitch is doing away with logos. The company said on an earnings call with analysts that the American logo business would be reduced to "practically nothing" by next spring ...

Abercrombie & Fitch was listed (as was rapper ... we have been able to achieve this improvement despite adverse likes in our logo business as we work to strategically reduce that element of ...

Abercrombie & Fitch Co. is finally shedding its traditional logo-focused apparel, clothes that made the brand one of the most sought after among teens in the past two decades. The company’s ...

Flashy logos are back in fashion but preppy brands such as Gap and Abercrombie should beware, one retail analyst said. Logos can have a short shelf life. If a brand stops being seen as trendy ...

NEW YORK (AP) — The Abercrombie & Fitch logo has lost the power it once wielded. Shares of Abercrombie & Fitch Co. fell Thursday after the retailer reported weak sales as more teens shop elsewhere.

The brand's fall assortments include floral dresses and printed T-shirts with no sign of the classic "Abercrombie & Fitch" logos. The departure from loud logos represents the end of an era for ...