Abercrombie & Fitch is shedding its traditional logo-focused apparel. That logo, and the clothes it was affixed to, made the brand one of the most sought-after among teens in the past two decades.

“In the spring season we are looking to take the North American logo business to practically nothing,” Jeffries said on the call. Higher pricing at Abercrombie stores have kept customers ...

Abercrombie & Fitch Co. is finally shedding its traditional logo-focused apparel, clothes that made the brand one of the most sought after among teens in the past two decades. The company’s ...

The brand's fall assortments include floral dresses and printed T-shirts with no sign of the classic "Abercrombie & Fitch" logos. The departure from loud logos represents the end of an era for ...

Abercrombie & Fitch feels their pain where it hurts the company most -- in the bank account -- and is shedding the logo-wear for good in North America. Is Abercrombie coming to grips with the ...