In 2014, Abercrombie's former CEO, Mike Jeffries, initiated a move to ditch the brand's signature logo from clothing. Despite this, the store still has a section online dedicated to logos.

A consumer-generated image of a plus-sized woman posted to Abercrombie & Fitch’s social media account ignited a debate on whether the retail company was “normalizing” obesity and unhealthy ...

Abercrombie & Fitch is doing away with logos. The company said on an earnings call with analysts that the American logo business would be reduced to "practically nothing" by next spring ...

Abercrombie & Fitch once came under fire for its exclusionary “cool kid” image, but those days are long over. In recent years, the iconic mall brand has fully embraced the body positivity ...

He was replaced by Abercrombie’s current CEO, Fran Horowitz, who has seemingly completely overhauled the brand’s image, marketing ... The moose logo and popped collars of the past have been ...

NEW YORK (AP) — The Abercrombie & Fitch logo has lost the power it once wielded ... sleek maxi-dresses and slouchy T-shirts with scenic images and French sayings. But the big change, of course ...