Abercrombie & Fitch was “the brand of the moment” a ... the company is now rolling up its sleeves to reduce its use of logos. “In the spring season we are looking to take the North American ...

Abercrombie & Fitch Co. is finally shedding its traditional logo-focused apparel, clothes that made the brand one of the most sought after among teens in the past two decades. The company’s ...

Abercrombie & Fitch is doing away with logos. The company said on an earnings call with analysts that the American logo business would be reduced to "practically nothing" by next spring ...