Much of that momentum is being fuelled by Gen Z’s appetite for ’90s nostalgia. In its most recent quarter, Abercrombie pulled in $1.1bn in sales for the three months to May 3. It was the best start to ...

Abercrombie & Fitch has shed its perfume-filled mall stores, shirtless models and logo sweatshirts to win over Millennials and Gen Z. It’s working. Abercrombie (ANF) said Monday that its women ...

The moose logo and popped collars of the past have ... of young fashion influencers reviewing — and liking — Abercrombie & Fitch’s new pieces. Further proof of the brand’s new lane can ...

NPR's A Martinez talks to journalist Chantal Fernandez about Abercrombie and Fitch's rebrand ... So the cinematic advertising or the logo T-shirts, let's re evaluate everything and think really ...

Logos went out of style. Malls started dying. Fast fashion was on the rise, and Abercrombie & Fitch went from looking exclusive to exclusionary. Only for white, skinny, beautiful people.