Instead of highlighting regularity, the new campaigns linked eating Activia to having a “happy tummy.” That year, the brand also featured pop sensation Shakira in a commercial.

Activia asks you to "take the gut health challenge" and eat Activia yogurt twice a day for 14 days. Here's why you might think at first that it's not working.

Though Activia’s ad copy in the United States refers to “occasional irregularity,” its animated imagery of a bronzed, washboard-flat, tiny-waisted stomach with a canary-yellow arrow pointing ...

Jamie Lee Curtis Explains Why She Hawked Pantyhose and Yogurt for Years Amid a Thriving Film Career The actress has been a spokesperson for L'eggs pantyhose, Activia yogurt and Hertz rental cars.

A new campaign from yogurt brand Activia is emphasizing the gut — both from the inside and the outside. The Little Lessons on Gut Health campaign contends that yogurt can improve digestive health and ...

Confused about which yogurt offers you the best gut benefits? Nutritionists reveal their top picks for probiotic yogurts.

On TikTok, working millennials and Gen Zers have adopted the baby-inspired "tummy time" position to help cure their bad posture and "tech neck" caused by constantly staring down at their phones ...

Jamie Lee Curtis never thought she’d be accepting an Emmy Award in 2024 — especially after hawking Activia yogurt for seven years. Curtis, 65, took home her first Emmy on Sunday, September 8 ...

After Jamie Lee Curtis won an Oscar for 'Everything Everywhere All At Once,' Activia is being brought up and blamed for the win.

A common complaint from time-strapped consumers is that they struggle to incorporate natural probiotics into their everyday diets for better gut health. Danone’s Activia brand has therefore revealed ...

This Spring, number one gut health yoghurt brand, Activia, has announced a major brand restage, which will see the brand launch an all-new recipe, featuring an even ‘tastier’ Strawberry Full Fat ...

We've tested and reviewed products since 1936. Read CR's review of the Dannon Activia Low Fat Yogurt Strawberry yogurt to find out if it's worth it.