The Adams portfolio also will include an array of accessories (bags, hats, t-shirts, and yes, bucket hats and hoodies), all targeted largely to golf’s growing new audience.

After a brief hiatus, Adam Golf is returning to the equipment landscape with a brand-new look and identity.

Adams Golf, once a household name for its fairway woods, is now a direct-to-consumer company offering a full line of clubs and accessories.

Adams Golf is producing clubs that offer excellent value, aesthetics and performance This $99 wedge proves it.

— -- Another power player has exited the golf equipment business, with Adidas announcing Wednesday it has agreed to sell its golf brands TaylorMade, Adams Golf and Ashworth to private equity ...

Adams Golf, the Plano-based maker of boutique golf clubs and other golf equipment, will become a part of TaylorMade-Adidas Golf Co. through a $70 million deal announced Monday.

Kay Adams has apparently taken an interest in golf this NFL offseason. Back in March, the former "Good Morning Football" host had the pleasure of covering the NFLPA Classic in Mexico ...

From belts to hats and shorts to golf shirts, this shop has it all. Additionally, Edwin Watts Golf carries name brands like Adams Golf, Callway Golf, and Ashworth.

Kay Adams stuns fans with her stylish golf outfit on Instagram, embracing the golf lifestyle during the NFL offseason.

Adidas has followed Nike out of the golf equipment business, selling TaylorMade, Adams Golf and Ashworth to a private equity firm for $425 million.

That’s the group to which Adams Golf is hoping to appeal. The clubs are sold as an affordable, complete-set, direct-to-consumer line that is accompanied by apparel and accessories.

Barney Adams, the newest member of the Texas Golf Hall of Fame at age 83, is still improving players' games and far from retirement.