later this year in its products. James Carnes, Adidas VP for Brand Strategy, said in a statement: "We believe that through sport we have the power to change lives, and we are dedicated to creating ...

However you pronounce adidas, the company’s CIO, Andreas Hubert, wants you to know that it’s not only possible to sustainably create and deliver over one billion products each year ...

And now, for Loop technologies to become the natural conclusion for all Adidas products ... to make an actual massive change,” says James Carnes, VP of Brand Strategy at Adidas.

German sportswear maker Adidas held back on Tuesday from raising its 2025 financial forecasts despite strong first-quarter results, saying the uncertainty around U.S. import tariffs was making it ...

The mantra was made official in March 2015, when adidas CEO Herbert Hainer launched a five-year strategy ... into a product (food). There are two ways of doing this: change the ingredients ...

Adidas warned Tuesday that steep U.S. tariffs are raising costs across its entire U.S. product range ... Trump is 'trying' to do Trump tries to change the script on the economic promises that ...

All products ... Adidas’s vice president of brand strategy, James Carnes, touched on the company's intentions for the switch: "We believe that through sport we have the power to change lives ...

The Adidas strategy — speed, a focus on a few trendsetting ... “Here is what ‘good’ looks like,” the easier it is to go through this change. For example, any new product now must be launched either ...

Trump has also threatened tariffs on Vietnam, which is the main manufacturer of Adidas products globally ... corporate strategy, consumer trends, and regulatory changes, Helen also covers ...

We spoke to a man inside the machine—Arthur Hoeld, the company's senior VP of global brand strategy—about how Adidas went from ... to dramatically change our product offerings in terms of ...

Adidas is inviting all sports enthusiasts to join its product design team, using machine learning to transform the customer experience ─ appropriately enough with speed and agility. Adidas CIO ...