Josh Allen expands his New Era partnership, becoming Director of Billustration and launching a new charity-driven 9FORTY cap ...

BUFFALO, N.Y. (WIVB) – Buffalo-based New Era Cap announced Wednesday, July 16, that Bills quarterback Josh Allen now has an ...

New Era Cap, the international sports and lifestyle brand and Official Cap of Major League Baseball, announced its Nothing ...

Buffalo Bills quarterback and reigning NFL MVP Josh Allen has taken on the new "Director of Billustration" role at New Era Cap.

Some of the hats in the just-launched lineup of New Era Major League Baseball caps have accidentally become collector's items – because they can be read as being naughty.. The motif for the new ...

When MLB approached New Era Caps about creating what might best be called a celebration of baseball's most iconic uniform fashion, it created a marketing campaign for Opening Day called Caps On.

New Era produced them for the first time in 1990: roughly 1,000 caps for Cincinnati Reds players and management plus a local sporting goods store. (Hurst, a Reds fan, started at New Era a year ...

After locking down exclusive deals with Major League Baseball and the National Football League, New Era Cap Co. now has its sights set on becoming the official hatmaker for Hollywood.

From caps and hoodies to socks and slides, New Era has NFL hopefuls and fans decked out from head to toe Leading prospect Cam Ward partners with New Era to debut 2025 NFL Combine collection ...

New Era broke in with the Indians, but by the 1970s, New Era had 20 of the 24 MLB teams and in 1993 became the official on-field cap of baseball, a 25 th anniversary the company plans to celebrate ...