These ads have evidently worked in the brand's favor since their Woke Up Like This foundation has fetched ... you tend to pair it with, such as concealer or applicators. These questions stuck ...

and This Smoothing Concealer Blurs My Sleep-Deprived Under-Eyes I Swapped My $69 Luxury Foundation for This $9 Blurring Skin Tint—and I Don't Miss It Martha Stewart, 83, and I Rely on This ...