Although digital advertising increasingly became a part of daily life, print still held on strong. Ads leaned into slick and striking photography, bright and simple graphics, familiar faces and clever ...

Print is certainly not dead ... Since the inception of the optician store’s slogan in 2002, it has transcended the ad world and remains ingrained in people’s minds, and yet with multiple ...

In a world of instant messaging ... brands have taken to long form print ads, that is, full page, full-worded communications. The majority of these full-length, full-page communications are ...

2022 has already graced us with some disruptive print ads that have made a serious impact in terms of creativity, messaging and delivery. Here, print and design experts Solopress investigate the five ...

Chart showing global publishing advertising revenue in print and digital. Picture: Warc Media The global print advertising market has halved in the past six years but a growing online “oligopoly ...