In matters of advertising and marketing, deciding whether these expenses are fixed or variable isn't as easy as it may first seem. A top-down analysis is helpful to understand their differences ...

How to Account Paid Advertising Expenses. To account for paid advertising, you need to use journal entries, which go on your general ledger. A journal entry has debits and credits.

Advertising costs, a category in financial accounting, cover expenses associated with promoting an industry, entity, brand, product, or service.