And which critical adland roles will it supercharge? Advances in advertising technologies mean that marketers can create more marketing assets than ever before, segment audiences even further ...

AI is not making agencies obsolete. It’s transforming them. The agencies that thrive will be those that lead AI—not merely ...

The chief marketing officer (CMO) role has expanded significantly due to digital technologies, data, and AI, increasing both ...

Courtesy of WPP Media China. Technological advancements in artificial intelligence (AI) and data analytics are driving a ...

Starting salaries in the US for professional occupations are expected to increase an average of 3.8% in 2022, with "digital marketing specialist" roles among the Top 10 most in-demand—and an expected ...

Every business needs a marketing plan. It doesn't matter if you are a one-man service provider or a major corporation with 1,000 employees across multiple states. Marketing is what drives sales ...