Why are fashion cycles getting shorter? Gen Z is bringing back the Tumblr Twee aesthetic. Laura Hampson asks why we’re giving CPR to a trend less than a decade old ...

One of the biggest aesthetics to take over Tumblr was the hipster subculture, which embraced alternative music, fashion, and lifestyles. Of course, hipsters wouldn’t actually admit to being ...

The Tumblr aesthetic is not just about fashion and music; it also encompasses a distinct visual style. This includes raw, faded, or grainy visuals, old-school and vintage elements, and a mix of ...

Key Takeaways With pieces like the boho maxi skirt and textured knitwear rising to the forefront, bohemian style is fully ...

Credit: tiktok / @hailiebarberr, @helen.ros3, @kmcrli. In 2014, I was 16 and my Tumblr was four years old. There were thousands of posts: reblogged vintage photographs of Paris in the '70s, of ...

The Tumblr girl resurrection has subtle changes from its 2014 origins. According to Hailie Barber, a style influencer, “A lot of key pieces of that style have become a closet staple for ...

The fashion aesthetic draws from the Y2K and '90s eras, and can be achieved with cropped cardigans, slip dresses, pleated skirts, and bucket hats in pastel colors. The New York City-based brand ...