The Cult of American Apparel' traces the brand's rise and fall. 'InStyle' takes a look back at the clothes that defined indie ...

Gen Z is bringing back the Tumblr Twee aesthetic. Laura Hampson asks why we’re giving CPR to a trend less than a decade old. ... “We now buy five times as many clothes as we did in the 1980s, ...

The archetypal Tumblr aesthetic is difficult to describe, but it’s like the combination of a clumsy graphic collage made out of a Windows 98 screensaver, photos of Greek statuaries, and a ...

Circa 2014, Tumblr was home to a certain type of angsty teenage girl, one who wore her emotions on both her sleeve and public blog. As opposed to the saturated, low-effort aesthetic of indie ...

The academia aesthetic doesn't just thrive on Tumblr. It’s also popular on Pinterest, Instagram, and TikTok, where the "dark academia" tag has over 1.6 billion views and "light academia" has ...

Anyone who had a Tumblr during the early 2010s is probably quite familiar with the “twee” aesthetic—made up primarily of Peter Pan collars, full-bodied skirts, and colorful tights.

In the early 2010s, Tumblr was filled with a variety of different popular trends that featured pastels, hazy filters, grunge clothes and vintage aesthetics. “2014 Tumblr” is an amalgamation of ...

It’s time to grab your skinny jeans and blast The Strokes: the 2014 Tumblr girl aesthetic, or Tumblrcore, is back in style. While one could argue that the indie Tumblr look never truly left ...