Geico’s success as an insurance company has come from offering consumers independence and low prices, as well as rolling out effective advertising campaigns that highlight savings. Chief among t ...

"Being fun or likable isn't enough when it comes to having truly effective advertising for these brands ... "Our research shows that the most successful insurance campaigns have strong brand ...

SaveHealth explores the distinctions between brand-name and generic drugs, outlines the financial advantages of generic ...

So, right in the midst of the midseason break and the All-Star Game festivities, the team announced that effective July 21, the insurance company Starr Insurance will have their company logo ...