An ad campaign is pressuring Gov. Kathy Hochul to force insurance companies to pay claims to thousands of alleged sexual ...

"Being fun or likable isn't enough when it comes to having truly effective advertising for these brands ... "Our research shows that the most successful insurance campaigns have strong brand ...

Geico’s success as an insurance company has come from offering consumers independence and low prices, as well as rolling out effective advertising campaigns that highlight savings. Chief among t ...