Consider, for instance, the potential intrigue of inverting the exceptionally appealing design of the Air Jordan 1 Mid “Fearless” colourway. What might be the outcome? Of course, none of our ...

Travis Scott has become such a powerful partner with Jordan brand, I wonder if his sneakers weren't attached to Jordan or ...

Las Vegas Raiders fans, where are you? This new Air Jordan 1 colorway has silver and black written all over it. As it is, I ...

The Ultimate Guide To Every Air Jordan Sneaker Release (1 to 39) Story by Tafadzwa Njovana • 1w L et’s take you back in time. The year was 1984.

We have the late Peter Moore to thank for that, who not only designed the Jordan 1 and 2 but also gave us the branding associated with the Air Jordan family, from the original wing logo on the 1 ...

It has been four decades since the Air Jordan 1 made basketball and footwear history by turning a controversy into the best marketing plan imaginable. Throughout 2025, Jordan Brand is celebrating ...

The premise of the Union Air Jordan 1s has always been remixing the classics, combining elements of iconic Jordan 1 colorways without leaning into full-on ‘What The’ territory. TheOG duo from ...

The Tar Heels might’ve had a somewhat contentious NCAA Tournament run last month, but there's absolutely nothing the least bit controversial about the Air Jordan 1 High OG ‘UNC Reimagined.’ ...

The Air Jordan 1 Low OG 'Rookie of the Year' has been hyped and anticipated for a hot minute, and, folks, the release date is just around the corner. Featuring a brown and white upper ...

What if the Nike folks didn't find a way to use the "banning" of the Air Jordan 1 to catapult the sneaker's stardom? Well, part of why the Jordan brand is big now is because the NBA kind of didn't ...

According to Nike, they were the now famous Air Jordan 1, Jordan’s first-ever signature shoe. But they weren’t, and an auction held by Sotheby’s in 2021 proved so. Instead, Jordan wore a pair of shoes ...