Dubbed the “Cinnamon Roll Man,” the persona spotlights a new brand of A-lister men who abandon the testosterone-fueled alpha male stereotype rooted in toxic masculinity. In other words ...

But many experts say Millan’s philosophy is based on now-debunked animal studies and that some of his techniques — most famously the alpha roll, in which he pins a dog on its back and holds it ...

apparently the brooding, over-muscled alpha male stereotype is ding-dong dead, replaced with a new incarnation that is sweeter and softer - but still looks great. Dubbed the 'Cinnamon Roll Man ...