Coke’s red logo pops against the white paper amid ... to create the campaign. “Coca-Cola has always been more than a beverage—it’s a cultural icon that naturally finds its way into the ...

The brand's ingenious new 'Classics' ad sees the brand highlighting instances of its name appearing in classic books, by replacing the words 'Coke' or 'Coca-Cola' with the logo itself. Couple the ...

In tandem, Rafael Pitanguy, deputy global chief creative Officer at VML, an agency under WPP, said, “Coca-Cola has always been more ... slow reveal of the Coke logo draw you in.