TTD shares dropped on Thursday as Amazon's DSP gained share, but analyst Laura Martin maintains Buy rating and $84 price ...

One global auto brand moved approximately $80 million in annual media spend from The Trade Desk to Amazon's platform by the ...

Amazon’s ad business continued to throttle up in the second quarter. The ecommerce giant’s “other” revenue category, where it houses advertising sales and services such as marketing measurement, ...

Can Amazon link Prime Video ads to its massive ecommerce engine to hypercharge growth for brands and create a moat against ...

And since Amazon owns the credit card data and the shopper relationship, it can still optimize and attribute ad campaigns based on deterministic conversions, which used to be Facebook’s bread and ...

The Trade Desk Inc. (NASDAQ: TTD) shares are trading lower Thursday after an Adweek report revealed major advertisers are ...

Stay informed about updates to Amazon’s advertising platform to optimize your advertising cost of sales (ACoS) and leverage these insights for better ad performance. Amazon’s brilliance has ...

Unlike its Big Tech counterparts, Amazon’s advertising revenue accounts for only a modest portion of its overall earnings. While paid search remains at the heart of its ad business, Amazon has ...

Six days after the Supreme Court overturned Roe v. Wade, Amazon instructed advertising content moderators to bar some ads related to abortion from appearing in Amazon's store, according to images ...

Amazon has increased its ad spending on X, which is owned by Elon Musk, more than a year after it removed many of its advertisements from the platform, according to a report. Other companies ...