Created by branding agency Koto, Amazon's new global brand identity is shaped by its revitalised logo – the first new design ...

Amazon, Walmart, and OpenAI are the latest companies to take their logos in a bold direction—literally.

For the first time in more than 20 years, Amazon’s logo got a touch-up. In fact, all of its logos got a touch-up. The small but subtle changes are part of a company-wide brand system refinement ...

The logo the company used in 1958, however, eschewed the idea of timelessness in an attempt to seem futuristic. Amazon Amazon's original logo lacks the subtlety of its "A to Z" design. Instead ...