Amazon introduced the initial new icon in a handful of international markets in late ... but displays the company’s smiling arrow logo more prominently. The blue tape looks like it’s being ...

For the first time in more than 20 years, Amazon’s logo got a touch-up. In fact, all of its logos got a touch-up. The small but subtle changes are part of a company-wide brand system refinement ...

Amazon is one of the largest companies in the world - but people have only just clocked the hidden messages in its logo. The company has around 310 million customers worldwide and processes a ...

THE SIMPLE 'Apple' logo of the tech giant has been named the most memorable by consumers. A study of 2,000 adults also found Amazon’s A-Z motif is now more recognisable than the golden arches of ...