Created by branding agency Koto, Amazon's new global brand identity is shaped by its revitalised logo – the first new design ...

Design agency Koto has collaborated with online retailer Amazon's design team Amazon XCM in a rebrand of the company's ...

A new pair of custom fonts finally tie Amazon products and services together, as part of a global refresh by the design agency Koto.

The officially-licensed merch includes collectible figures, an Amazon Echo Dot collaboration and logo apparel from the Star Wars Celebration event. Here’s a look at what’s available online ...