With half of product searches starting on Amazon, it’s imperative that brands take a comprehensive look at their business and figure out the importance of a click on the marketplace in the context of ...

Amazon and Zeta Global announced an advancement in generative AI (Gen AI) that will help scale applications using Amazon Web Services (AWS) foundation models in the Zeta marketing platform.

It makes sense to have options when there’s so much information ... to make the most of marketing initiatives. Here are five core tactics to optimize your marketing mix for better ROI and ...

New campaign management features are also coming to Amazon DSP, Amazon Marketing Cloud (AMC ... They can then leverage that information to devise a programmatic deal for brands eager to reach that ...

Their clean rooms mix aggregated user information with first-party customer data ... in comments emailed to Marketing Dive. "Much of Amazon's revenue comes from AWS, which allows them to access ...

Search Engine Land » PPC » Why marketing mix modeling is crucial in 2025 and ... like Google increasingly provide users with the information they need directly on the search results page ...

But through a classic mix of art and science – including some "old school" market research, tapping Amazon's huge data stream and employing a bit of marketing savvy – the brand has made progress in ...