Amazon announced its Retail Ad Service, offering retailers the ability to place and sell ads directly on their own ecommerce ...

It also offers advanced analytics through Amazon Marketing Cloud and 0% fees for programmatic ... the advertisers or the company. These breakthrough strategies propped up brand results, serving as ...

Edelman, Benjamin. "Mastering the Intermediaries: Strategies for Dealing with the Likes of Google, Amazon, and Kayak." Harvard Business Review 92, no. 6 (June 2014): 86–92.