Tech giant Amazon (AMZN) has become a major player in online advertising because many businesses pay to promote their products through ads on ...

Top industry executives gathered at A.O.C. restaurant on Tuesday night for the Variety Future of Marketing Dinner, Presented ...

Resist the urge to jump on a bandwagon and build a retail media strategy that will stand the test of time (and grow alongside ...

The new tool utilizes Amazon’s real-time data insights to maximize a campaign’s reach and frequency across linear and ...

Google Performance Max (PMax) and the coterie of other AI-based ad platforms, including Meta Advantage+ Shopping Campaigns ...

Even though Amazon offers you several ways to binge-watch on its streaming platform, if you're a Prime Video user, you may have noticed that you've been seeing some ads recently. This may either ...

Disney, Warner Bros. Discovery, Apple, Amazon, Comcast and Lionsgate, among others, have resumed advertising, some starting last year.

Adobe has partnered with AWS and Amazon Ads to enhance marketing and creative impact. Takeaway Points Adobe has partnered ...

Sick of updating your media blacklists with Albanian click farms or iterations of Breitbart? Well this could be for you.