With interest in creator content high, the new capabilities help marketers better understand what is driving sales.

As Amazon prepares to roll out Alexa+, brands face an urgent need to adapt their digital strategy for voice-powered shopping. Recent patent findings suggest the integration of Alexa with Amazon's ...

Gen AI can quickly customize ads for different audiences, but it remains to be seen if they'll hold humans' attention in the ...

The e-tailer is unifying top execs from both companies, Business Insider reported, and moving the specialty grocers’ ...

Summer fashion is on sale at Amazon’s outlet, including sandals, summer dresses, matching sets, and more from brands like The Drop and Amazon Essentials. Update your warm-weather wardrobe with ...

For nearly a decade, brands selling on Amazon have followed a relatively linear playbook. Having founded an Amazon-focused marketing agency in 2015, I've watched this evolution firsthand.

Amazon just launched a few new features designed to make shopping with the e-commerce giant even easier. As if budget-conscious customers aren’t already fighting impulse purchases and Subscribe ...

Amazon Ads is rolling out Brand+, a new offering for advertisers that combines what it estimates are “trillions of signals” from shopping, browsing and streaming across its footprint.. The aim ...

It's the prime time for an Amazon shopping spree. It's the prime time for an Amazon shopping spree. ... Page Six Commerce Senior Social Media Marketing Manager. BUY NOW $159.99 $127.99.

Amazon has rolled out a beta version of a new artificial intelligence tool that surfaces products based on interests to some shoppers in the U.S, the e-commerce giant said Tuesday.

Corrections & Clarifications: An earlier version of this story misstated how much lower Amazon's prices are on average according to an independent study. The figure is 14%. Consumers shopping on ...

Amazon launched its 2024 holiday marketing campaign this week in international markets. The effort leans on uplifting themes and centers on the classic Burt Bacharach and Hal David song “What ...