As Amazon prepares to roll out Alexa+, brands face an urgent need to adapt their digital strategy for voice-powered shopping. Recent patent findings suggest the integration of Alexa with Amazon's ...

With interest in creator content high, the new capabilities help marketers better understand what is driving sales.

Amazon is set to revolutionize rural shopping with its ambitious expansion of same-day and next-day Prime delivery services ...

For nearly a decade, brands selling on Amazon have followed a relatively linear playbook. Having founded an Amazon-focused marketing agency in 2015, I've watched this evolution firsthand.

Meredith Bunche, head of growth and marketing for Amazon Fresh, joins the TWIG Podcast to explore how that ever-growing company is firing on all cylinders in the physical and digital space.

Gen AI can quickly customize ads for different audiences, but it remains to be seen if they'll hold humans' attention in the ...

Amazon Ads is rolling out Brand+, a new offering for advertisers that combines what it estimates are “trillions of signals” from shopping, browsing and streaming across its footprint.. The aim ...

The e-tailer is unifying top execs from both companies, Business Insider reported, and moving the specialty grocers’ ...

Amazon has rolled out a beta version of a new artificial intelligence tool that surfaces products based on interests to some shoppers in the U.S, the e-commerce giant said Tuesday.

Today is the last chance to enjoy of one of the biggest shopping events of the year—Amazon Prime Day.I've been an editor covering Prime Day deals for the past five years, so I'm used to seeing ...

Corrections & Clarifications: An earlier version of this story misstated how much lower Amazon's prices are on average according to an independent study. The figure is 14%. Consumers shopping on ...