Created by branding agency Koto, Amazon's new global brand identity is shaped by its revitalised logo – the first new design in 20 years. Symbolising its diverse offerings spann ...

A new pair of custom fonts finally tie Amazon products and services together, as part of a global refresh by the design agency Koto.

We've seen new identities arrive for the likes of Adobe and Amazon – although at a glance, you might not know it. Straddling ...