Wifejak, or Wojak, is the most well-liked character on X right now. The basic concept behind the memes is that people share an image with a message that parodies what a stereotypical wife may say.

The researchers compiled a list of the top recurring meme themes and characters, many recognizable from mainstream social media: "NPC Wojak" is at number 1 (a gray expressionless "non-player ...