One month later, the chain launched the Dollarita, a $1 margarita deal that immediately lifted sales. But it wasn't until 2018 when Applebee's showed that the success wasn't a fluke. US same-store ...

Applebee's has continued to periodically bring the Dollarita (and other cheap cocktail deals) back ever since, as it tends to ...

Innovation is also important." Applebee's has driven traffic with deals like all-you-can-eat riblets. The Dollarita and other $1 to $3 cocktails have proved to be a hit, with the chain debuting a ...

Applebee's is an iconic drinking spot ... (I mean, people loved the Dollarita for this very reason.) Now, the restaurant has made a name for itself for another drinking-related trend, and it's ...