The Arch Deluxe was conceived and branded with a marketing strategy that was rife with images of young people rejecting the burger because of its more "sophisticated" appeal. enhanced-buzz-22196 ...

The $200 Million Mistake. The company spent upwards of $200 million on advertising for its new Arch Deluxe line, complete with a swanky launch at the Ritz Carlton in Chicago. During the event ...

Weird History Food is taking you back to the 90s to relive one of McDonald's biggest and most delicious failures --- the Arch Deluxe. When it comes to finding success in the marketplace, knowing ...

From McDonald's $200 Million Arch Deluxe to Colgate's Frozen Lasagna: Here Are 5 of the Biggest Food ‘Failures' By Nicolas Vega,CNBC ...

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McDonald’s has seen its share of high-profile misfires. The most notable flop was the launch of the Arch Deluxe in 1996, a premium burger targeted at upscale adults.