The launch of the Arch Deluxe is an example of a process that The Voltage Effect seeks to systematize and improve: scaling. Scaling is the process of rolling out something on a large scale.

The $200 Million Mistake. The company spent upwards of $200 million on advertising for its new Arch Deluxe line, complete with a swanky launch at the Ritz Carlton in Chicago. During the event ...

Weird History Food is taking you back to the 90s to relive one of McDonald's biggest and most delicious failures --- the Arch Deluxe. When it comes to finding success in the marketplace, knowing ...

From McDonald's $200 Million Arch Deluxe to Colgate's Frozen Lasagna: Here Are 5 of the Biggest Food ‘Failures' By Nicolas Vega,CNBC ...

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McDonald’s has seen its share of high-profile misfires. The most notable flop was the launch of the Arch Deluxe in 1996, a premium burger targeted at upscale adults.