The old-school cleaner is also popular in China, India, many Latin American countries, and other developing areasPowder laundry detergents are popular in many parts of the world and among ...

This case study shows how Ariel, a laundry detergent brand, used a social campaign to engage with its Indian audience and increase brand awareness. We’re long-term subscribers to WARC and it’s a tool ...

Access to detergent pods presents poisoning danger to children and others, CPSC warns Some flexible film bags containing popular laundry pods can split open, making the contents accessible to ...

Ariel Matic, the premium laundry detergent brand owned by P&G, built on its previous 'Share the Load' campaign by persuading dads to do more laundry and promote gender equality. Sequels are ...