Both Tiffany & Co. and the New York Police Department were responsible for the future logo of the New York Yankees, which has ...

The Cincinnati Bengals should bring back the Leaping Tiger logo from the late 1990s. The Atlanta Falcons should fully embrace their throwback 1966 alternate logo/uniform The Cleveland Browns ...

The shield is the iconic NFL logo. Each of the 32 teams has a logo, too. Some are incredible, others classic, and some have outlived their usefulness. Time for a change? Unlikely. ASHBURN ...

Utah Mammoth. That is the permanent brand identity of Utah’s NHL franchise after a 13-month process that included four rounds ...

How do the rest measure up? GO DEEPER PWHL unveils team names and logos: ‘We just couldn’t be more thrilled’ The Athletic’s Hailey Salvian, Shayna Goldman and Sean Gentille teamed up for ...

The PWHL now has six official team names - Boston Fleet, Minnesota Frost, Montreal Victoire, New York Sirens, Ottawa Charge, and Toronto Sceptre. The league also unveiled corresponding logos for ...

A former Jets employee is suing the team and the NFL for unspecified damages over the Jets’ use of a logo he designed. Jim Pons filed a suit alleging he came up with the design in the late 70s ...

Steve Daines is blocking legislation which would do that, over complaints from constituents who are also members of the Blackfeet Nation, that the team no longer honors its famous old logo.

The uniforms feature the controversial logo as a sleeve patch, and reportedly they are being sold on the BaySox website. The team has yet to announce which days they will wear the uniforms.

The Brooklyn Nets recently rolled out a refreshed brand identity that features multiple logos including one that turns the letters of the team’s nickname into a basketball hoop and net mid-swoosh.

The team logo features the team's color scheme, Rock Black, Salt White and Mountain Blue, and the head of a Mammoth with a curved tusk, with the Wasatch Mountain Range at the top of the logo.