Showcasing an ash blonde hair color is the perfect mix of cool and sophisticated, like the effortlessly chic fashion intern in a 2000s rom-com—always polished without trying too hard.

It's no wonder that ash blonde is a major hair goal: It's literally cool—cool gray undertones, that is—and it looks just so, so cool. To try it for yourself, embrace your natural color and ...

Need more convincing? The brand's also behind Sophie Turner's always-remarkable hair colors — and since ash blonde works from a gray base, it's an easy lift for people naturally in the silver ...

Cool-toned blonde hair is having a moment. Flattering on an array of skin tones and eye colors, the secret to making ash-y hues look modern is with dark roots that softly diffuse into a lighter ...

Sure, gray hair is supposed to make men look distinguished ... proportions to create the vast range of hair colors, from jet black to ash blonde. For a long time researchers assumed that, with ...

Or you can channel Beyoncé with the latest trending hair ... an ash or cool blonde shade, such as Nice ‘n Easy 9A Light Ash Blonde if you’re within two shades of your natural color.