For a variety of businesses in Western NC, a bustling summer tourism season is sorely needed to balance their books.

Tourism could be down this year in the Outer Banks of North Carolina, and the expectation is that lodging could be where that ...

In addition to 2024's record spending by domestic travelers, North Carolina also saw gains in the international market. With ...

North Carolina may be missing a golden branding opportunity by not fully embracing Pepsi's origins in New Bern. As Coca-Cola ...

North Carolina's tourism economy remained strong in 2024, despite Hurricane Helene's impact on many popular destinations in ...

Cary voters rejected plans to build a 4,000-seat indoor stadium and sports complex. The town planned to spend $75 million in ...

South of the Border has many attractions but just got a top ranking for none of them. Here’s why it got a “best of” ranking ...

Downtown Asheville businesses are asking people to visit the area as it works to recover and rebuild seven months after ...