The Audi logo has undergone many redesigns since its launch in 1909, but what we see today is still a similar iteration of ...

Audi is circling back and highlighting its new take on the classic logo. Designed to give vehicles a “more modern image,” the new logo has a black background that contrasts with white rings ...

"By optically brightening the logo, the white lends the rings a flat, premium-quality look, which still appears three-dimensional in detail." The original rings represent Audi's four founding car ...

Audi has redesigned its highly recognizable four-ring logo, giving it a new two-dimensional appearance. The new-look emblem also trades the old chrome-colored rings for new black and white ones.

Thus, the new logo is so slightly different from its predecessor that the changes stay unobserved unless you bring them next to each other. The modern Audi logo shows a three-dimensional texture ...