Why Snap, Unity, Xreal, and Texas A&M University are among Fast Company's Most Innovative Companies in augmented and virtual ...

XR art featured heavily in the digital art festival Dig Shibuya and is the focus of the ongoing “Machine Love” exhibition at Mori Art Museum.

AI and deepfakes mean the world we see through our screens is already fiction. The next step is removing screens altogether, ...

Augmented reality is often criticized as a gimmick for brands, but in this case it seems that the technology works in linking consumers with additional digital content from a print ad. Versus a QR ...

now was the right time for us to test augmented reality with such devices.? Maybelline is part of the L?Oreal consumer products line, which also includes L?Oreal Paris, Garnier, SoftSheen.Carson, CCB ...

Daily newspaper Metro is using augmented reality to connect readers with content such as coupons ... Our goal is to educate readers on how print publications ? in this case, Metro ? and ultimately any ...

This innovative new augmented reality experience will enable you to ... FOLD AND SCAN - Fold the print outs along the dotted lines, open the Zappar app and point the camera at the print out ...

Augmented reality (AR) technology, which overlays digital information and virtual objects on an image of the real world viewed through a device's viewfinder or electronic display, has gained ...