the next phase in mobilizing print to enhance cross-channel experiences could be augmented reality. As consumers become more comfortable using their mobile phones for a variety of activities ...

Augmented reality is often criticized as a gimmick for brands, but in this case it seems that the technology works in linking consumers with additional digital content from a print ad. Versus a QR ...

Daily newspaper Metro is using augmented reality to connect readers with content such as coupons ... Our goal is to educate readers on how print publications ? in this case, Metro ? and ultimately any ...

now was the right time for us to test augmented reality with such devices.? Maybelline is part of the L?Oreal consumer products line, which also includes L?Oreal Paris, Garnier, SoftSheen.Carson, CCB ...

This innovative new augmented reality experience will enable you to ... FOLD AND SCAN - Fold the print outs along the dotted lines, open the Zappar app and point the camera at the print out ...

SINGAPORE, Jan. 6, 2012 /PRNewswire/ -- A new augmented reality experience greeted Singaporeans on the first day of the new year. An interactive print advertisement placed by Volkswagen Singapore ...