BMW has opened a new "Brand Store" on Avenue George V in Paris, not just as a way to initiate tony walking traffic into the brand, but as a salvo in a "comprehensive programme" of luxury retail ...

It’s a vision, of course, and it’s also a place,’ says the disembodied narrator of a new film from Balenciaga, which offers an unprecedented tour of its haute couture salons at 10-12 avenue George V ...

Le George is open everyday for lunch and dinner at the Four Seasons Hotel George V, 31 avenue George V, Paris 75008. Tel: +33 (0)1 49 52 72 09. Set menus start at 65€ (lunch) to 100€.

The grand Four Seasons George V is more intimate than I expected. The most dramatic flourish is the huge volume of fresh flowers, bursting around every corner in reds, oranges and purples.