Free The Birds discusses the design agency’s recent rebrand for beauty giant Avon as it moves into on-shelf for the first time ...
What was once Avon’s USP – appealing to all women – simply no longer works in today’s market, says Anita Bhagwandas, author of Ugly: Why the World Became Beauty Obsessed and How to Break Free.
To back up a bit, I had the pleasure of witnessing the discovery of the Avon Beauty Vision Computer while at the Vintage Computer Festival Mid-West (VCFMW) this past September. We had visited the ...
Personal care brand and direct selling retailer Avon's latest empowerment campaign leverages social media, celebrities and a mobile-optimized aggregation site to engage customers around the topic of ...