That will help you improve efficiency in your marketing and support spend, and align your efforts with your main profit drivers. The goal is to consistently achieve iterative improvement by regularly ...

Adaptive programs address these challenges by allowing B2B frontline marketers to respond to real-time buyer signals, tailor their outreach, and align their efforts across multiple channels and ...

Are you still using sales funnels to map your marketing to customer journeys? There's a better way to do it: It's far more accurate and it aligns with lead nurturing and trust-building in content ...

Too familiar? Too unfamiliar? How to do lead nurturing that blends relevance and discovery to drive action. The post Finding the sweet spot between relevance and discovery in B2B lead nurturing ...

SAN RAMON, Calif., March 05, 2025--(BUSINESS WIRE)--MaxIQ, the first AI-powered Customer Journey Management platform designed to maximize customer lifetime value, today announced it has raised $7. ...