Customer lifecycle assessment isn't about creativity or innovation—it's an arduous game of steady improvement, painstakingly identifying weaknesses so you can determine how to eradicate them. With the ...

B2B marketers must prioritize customer-centric personalization strategies throughout the entire customer lifecycle, using data-driven content experiences to deliver relevance and value.

Build bridges, not silos. The shift toward a unified customer lifecycle can’t be done at a surface, optics-only level. A cross-department meeting or two to share ideas isn’t going to cut it here.

Content marketing has taken the world by storm and nine out of 10 organisations now use it. So, now is the time to take your content strategy one step further by tailoring it to the the different ...

The shift toward a unified customer lifecycle can’t be done at a surface, optics-only level. A cross-department meeting or two to share ideas isn’t going to cut it here.

Emerging B2B technologies such as generative AI, customer data platforms, data providers, account-based marketing platforms, and B2B advertising solutions are helping to address anonymous digital ...

The B2B landscape is largely fragmented, with the customer lifecycle journey split across multiple ownership spheres or silos. This is true even in industries like technology, where innovation is ...

Candid views on the B2B customer lifecycle were gathered from 224 CSP executives across North America, Latin America, APAC, and EMEA, examining the B2B customer lifecycle.

Candid views on the B2B customer lifecycle were gathered from 224 CSP executives across North America, Latin America, APAC, and EMEA, examining the B2B customer lifecycle.