Smart B2B businesses find clever ways to communicate complex ... Try to place activity in context: what part of the customer lifecycle is each section designed to support? Is there a mismatch between ...

Post-sale customer engagement, an often-overlooked part of the customer life cycle, helps B2B companies with customer retention, loyalty, growth, and advocacy, according to a new report from Forrester ...

But for B2B companies, nurturing your relationship with each individual ... x number of times the customer will buy each year x average length of the customer lifecycle (years) What customer value ...

The truth is that delivering a seamless customer experience is one of the most significant challenges for B2B companies ... I see it constantly—the customer lifecycle journey fractured across ...

Summary: Executives say there is a direct correlation between market leadership and revenue growth in B2B companies and their holistic investment in Revenue Lifecycle Management. This paper ...

The B2B landscape remains stubbornly fragmented. As my colleague Melissa Puls noted in her article for Fast Company, the "the customer lifecycle journey [is] split across multiple ownership ...