It would make content easily accessible, provide helpful resources and back off on the sales pressure. The post What would a ...

Unlike B2C, which thrives on broad engagement, B2B communities should focus on thought leadership, peer networking and ...

Long purchase cycles and challenges with the latest technologies make it more important than ever to earn a seat at the table as a trusted partner, not just a vendor.

Post-sale customer engagement, an often-overlooked part of the customer life cycle, helps B2B companies with customer retention, loyalty, growth, and advocacy, according to a new report from Forrester ...

However, though there is more online spending, many customers are not going directly to the websites of B2B suppliers: Less than half (48%) of B2B buyers surveyed purchase goods online directly from ...

One of the best ways for B2B businesses to optimize their sales pipeline is to create a standardized language for each stage ...

Why B2B marketers need to prioritize customer loyalty and retention alongside new business to sustain revenue growth in a ...

If a business were in the market to buy a ... the sales cycle: Measure how quickly deals progress when your case study or story is shared early in the sales process. Related: Your B2B Customers ...