a modus operandi I will hereafter refer to as “Bic’ing”. Remember last year, when the Dr. Pepper people tried to Bic us into buying their diet soda made just for guys? And how the Lego ...

Teach grad students at NYU. Former Brand Manager. The best commentary on the Bic frenzy from a brand standpoint right now is from B.L. Ochman on AdAge. B.L. points out that Bic could have ...

Do you know how many pens are in the average American household? The answer is 114—and Gonzalve Bich, CEO of Bic, the French manufacturing giant for pens, lighters, shaving razors, and more ...