Bic's new pens for women spark laughter and criticism, raising questions about marketing strategies.

Bic makes razors for women, and we'll buy those — and do — but pens for women? The writing instrument is getting scathing reviews on Amazon.com, where women — and men — are getting right ...

In 2011, a Jezebel article introduced the Internet to the Hindenburg of marketing that is Bic for Her, a just-for-gals pen brand that was roundly and rightly mocked for condescending to women ...

There is a premium on the cost of the Bics for Her product line targeting women. The pens, which we wrote about earlier today, are pink, small, and bejeweled—and have attracted ridicule for ...

Bic designed a pen just for women, called Bic Cristal for Her, and the mocking, hilarious and witty reviews came flooding in. Here are the Top 10 best comments.

If unicorn horns were pens, they would look like Bic for Her and they would still be mercilessly mocked by hilariously snarky Amazon reviewers.

Some cheeky Amazon UK customers have posted hilarious fake reviews of Bic's "For Her" ink pens. We've gathered our favorite 15 reviews here.

If you haven’t already noticed, Bic has a line of pens for women called Bic for Her. Yes, that’s right: lady-pens. They escaped notice for a while until Margaret Hartmann from Jezebel heard ...

BIC has come under fire from customers for flogging “sexist” pink lighters apparently designed for women to light candles. The Miss Bic Flex, which comes in pink packaging and features … ...

Bic South Africa sure learned how to pen an apology in a hurry this week. An ad celebrating the country’s National Women’s Day backfired, delivering what many folks considered to be a sexist ...

Recently, Bic Pens approached Ellen DeGeneres with an endorsement deal: they wanted her to be the face of Bic's new Pens for Her, a duo of pastel-hued ballpoints made "for a woman's hand." Ellen ...

Bic South Africa sure learned how to pen an apology in a hurry this week. An ad celebrating the country’s National Women’s Day backfired, delivering what many folks considered to be a sexist ...