BMW M notes it first used this logo on its race cars in 1973, a year after its inception. Customers who get an M Performance model (such as the M340i ) will be able to order the logo as an extra ...

The first-ever BMW logo was round, just like Rapp Motorewrke’s emblem. ... because local trademark laws prohibited the use of national emblems or coat of arms in logos or trademarks.

BMW is introducing a new logo, the biggest redesign it’s had in over 100 years. The new design is a more modern and flatter look, with a transparent background that replaces the outer black ring.

BMW’s round logo is receiving its first redesign in more than two decades. The German automaker’s refreshed logo ditches the black ring for a transparent circle. The rest of it, including the ...